Poultry Feed
Yorkshire's poultry keepers have trusted BATA for over 130 years - and for good reason.
Since 1894, we've built our reputation on quality feeds, expert advice, and a genuine passion for helping producers get the best from their birds - from the chick crumb that gives your flock the strongest possible start, to the layers pellet that keeps your hens in peak production, to the finisher that puts the perfect finish on your table birds. We don't just supply feed; we supply the knowledge and the right product at the right time.
Game Feed
From moorland shoots to lowland estates, BATA has been the trusted feed partner of Yorkshire's game keepers and shoot managers for over 130 years.
Since 1894, we've built our reputation on quality, reliability, and a deep understanding of what it takes to rear and release strong, healthy birds - from the high-protein starter crumb that gives your chicks the best possible beginning, to the rearer pellet that carries them through to release, to the maintenance diet that keeps your birds in peak condition through the season. Expert nutrition, every step of the way.
FAQs
What is the correct feeding programme for pheasants from day-old to release?
What is the correct feeding programme for pheasants from day-old to release?
The standard BATA pheasant feeding programme runs as follows: Starter Crumb (26% protein) from day one to two weeks; Starter Mini Pellets (26% protein) from two to six weeks; Rearer Pellets (20% protein) from six to ten weeks, with up to 25% whole wheat inclusion from weeks six to eight; Grower Pellets (18% protein) from ten to fourteen weeks; and Maintenance Pellets (13% protein) from fourteen weeks onwards through to the pre-breeding season.
For partridges, each stage is extended by approximately two weeks to account for their smaller size and slower development.
What is ACS and why does it matter which version I choose?
What is ACS and why does it matter which version I choose?
ACS stands for anticoccidiostat - a feed additive that suppresses the Eimeria parasites responsible for coccidiosis, one of the most economically significant diseases in poultry. The ACS version of our Grower Pellets contains Avatec (lasalocid sodium) and is approved for use in table birds only - it must never be fed to laying birds or waterfowl as residues transfer to eggs and it is toxic to ducks and geese.
Always use the No ACS version for laying bird replacements, ducks, geese, guinea fowl and game birds.
When must I stop using ACS in game feed and why?
When must I stop using ACS in game feed and why?
ACS (Avatec/lasalocid sodium) must not be used beyond ten weeks of age in pheasants, and the five-day withdrawal period must be fully observed before birds leave the rearing pen for release. ACS must never be used in partridges beyond eight weeks.
It is absolutely critical that ACS-containing feeds are never fed to ducks, geese or any waterfowl - lasalocid is fatal to them even at low doses. Always store ACS and non-ACS feeds clearly separately and label feeding equipment accordingly.
Can I feed layers pellets to ducks and geese?
Can I feed layers pellets to ducks and geese?
Our Freshgold and Hencare Layers Pellets do not contain ACS, making them safe for ducks and geese from that perspective. However, ducks and geese - particularly growing birds - have higher niacin requirements than chickens and benefit from a dedicated waterfowl feed where possible.
For adult laying ducks, a layers pellet is generally appropriate. Always ensure waterfowl have access to water alongside their feed, as they need to be able to wet their feed and clear their nostrils.
What is the difference between Freshgold and Hencare Layers Pellets?
What is the difference between Freshgold and Hencare Layers Pellets?
Both are high-quality complete layers feeds, but they serve slightly different purposes. Freshgold contains a specialised laying bird health premix and is formulated for producers seeking maximum laying performance and egg quality.
Hencare has a higher fibre content at 6%, making it particularly beneficial for gizzard health and digestive robustness - it is also available with Flubenmix for convenient integrated worming treatment.
Both contain a yolk pigment pack for attractive egg colour. Our team can help you decide which is the better fit for your flock and management system.